Page 9
1
2
3
4
5
6
7
8
9
How
You Can - Maximize Your Car Counts, Get More Attention, Enhance
Your Image, Educate Your Customers, Create Impulse Sales And A Whole
Lot More…
I would like to thank you for sticking with me this far. In a world
where the average attention span is something like that of a gnat,
it can be very challenging to keep peoples’ attention. Well,
your effort is about to pay off! I assure you, you are very close
to understanding why you have failed to get the most out of your
Fast Lube facility and how you can, finally, once and for all, change
it forever!
We should be in agreement at this point that your greatest asset is
your traffic. There they are, passing by, thousands of them every
hour, approaching your facility …and then passing
you by… without giving you a second thought.
And, I doubt if you have ever thought about this, but who could
be a better potential customer than a person driving a vehicle,
NEEDING to have their vehicle serviced WHILE THEY ARE APPROACHING
your location? Is there anybody else you could target your marketing
towards with a higher chance of ‘getting’ the bizniss’?
If there is… please put down this report and call me (it’s
free: 877-287-9180) so that I can re-write this report and adjust
my system to include this unknown source of new customers. Let’s
face it. There isn’t one. Do really think someone is going
to turn their car around, drive 6 miles across town for an oil change
on impulse, because they heard a radio spot? I would say ‘probably
not’ or ‘slim chance’. (And even if they did,
the odds are very, very high that they would stop in at the first
Fast Lube service business they saw. That is typically what happens
when you advertise off-site anyway!)
So, what can you possibly do, that will:
- Draw as much attention to your Fast Lube as possible?
- Communicate as much information about your Fast Lube as possible?
- Enhance the image of your Fast Lube, as an ultra-modern, state-of-the-art,
best-of-the-best facility?
- ‘Teach’ approaching motorists to look at you every
time they drive by on the way to and from work or the grocery
store?
- On-demand - immediately inform approaching motorists that you
have an ‘open bay’, resulting in the best possible
impulse response known to man.
- Invite thousands of people to enjoy coffee in the lobby this
morning while they get a top of the line service on their vehicle?
- Bring the Ladies in on ‘Ladies Day’- by actually
INVITING them NOW?
- Give you the ability to instantly adapt your baseline oil change
price to the time of day or day of the week?
I could go on and on, but I won’t because I am sure you get
the point! In a career spent serving others and trying to find the
best, absolutely optimal method
for my clients to accomplish their goals and get the most out of
their businesses, I have only found one way that truly serves the
retail community when all things are considered, the Electronic
Message Display System, backed by optimal programming.
I am going to provide you with a list of the reasons that I ‘know
what I know’. Please, pick up a pen or pencil (unless you
are reading the ‘online’ computer version of this report)
and check off any of these reasons that you feel apply to your Fast
Lube:
- A Standard Fast Lube sign may
get 1 out of 10 motorists to really take notice of the facility.
That number decreases based on ‘saturation’ of signage
in your immediate trade area. You are most likely surrounded by
other businesses who are also trying to gain the attention of
approaching motorists, right? iCatch Electronic Message Systems
blink, sparkle, scroll (hundreds of programming options) intelligently
timed messages to that traffic. The result is a much greater percentage
of approaching motorists taking notice. If more people notice
you, what is going to happen? That’s right… more customers!
- When you offer useful information to the community
and they know it is there, they will look for it. Does your current
signage offer any useful information? What is useful information?
The most frequently asked question in the world next to ‘How
are you?’ is ‘What time is it’? This obviously
makes ‘the time’ useful information. How about the
temperature? Would you consider that useful information? iCatch
Electronic Message Systems automatically display the current time
as well as the temperature. Remember, your potential customers
(those people living in the trade area) pass your location an
average of 30 to 40 times a month! What would happen if they were
looking for the time and temperature every time they passed? What
are they going to see while they are waiting for the time and
temperature? That’s right… your promotional message!
Why do you think the banks have been doing this for nearly two
decades?
- What information can be provided to approaching
motorists that could create an immediate
impulse to ‘pull them in’? I borrowed this idea from
a very popular donut maker. When you can provide someone an immediately
relevant piece of information such as donuts that are ‘Hot
Now’ or a haircut with ‘No Waiting’, you have
the ability to create an impulse purchase like no other! Do you
currently have a way of letting people know that you have an ‘open
bay’ with ‘no waiting’. iCatch Electronic Message
Systems put that power at your fingertips. The simple click of
a mouse will change your message to ‘BAY OPEN – NO
WAITING’ and turn that empty
bay into an occupied bay. What
would happen if you had the ability to control this kind of impulse-creating
‘up to the second’ live information?
- Does your current signage allow you to ‘connect’
with the community without losing your ability to advertise your
necessary promotional information? Most Fast Lube signs today
have a section of hand-changeable lettering. Typically 3 or 4
lines of 6 to 8 inch text. If you use this area of your sign to
recognize a local sports team or charity, you are sacrificing
your ability to tell motorists about your current special offer.
iCatch Electronic Message Systems allow you to have the best of
both worlds. You can give a spot or two to a local sports team
or charity without giving up your ability to promote your products
and services. How much ‘good will’ can you create
by recognizing the local High School on your iCatch Electronic
Message System? Go Lions! Or Tigers! Or Bears! Oh My!
While I could continue to go on about the hundreds of ways an iCatch Electronic
Message Display can communicate with your community, get you a whole
lot more attention than you have been getting and bring in more
new business than you can imagine, I am going to wrap things up
and get to the ‘bottom-line’. If you haven’t heard
enough to take the next step and call us now for more information,
I don’t know what else I can say that will change your thinking
other than…
Why I Should Call iCatch Displays Right This Minute And
Find Out How My Fast Lube Can Save Hundreds Of Dollars By Beating
Royce To The Phone!
If you are reading this report, you requested it. We do not mail
this information to uninterested parties. As a part of the process
I will be calling you to schedule an On-Site Analysis as well as
a Local Ordinance Permissibility Check. The fee for this service
is $500. Call me back within 24 hours of reading this report (I
sent it, so I have a rough idea when you got it!) before I call
you and we will provide you with an On-Site Analysis as well as
a Local Ordinance Permissibility Check (combined $500 value) absolutely
free of charge. If your Fast Lube facility is eligible for an Electronic
Message System (city ordinances sometimes prohibit them) I am prepared
to make you an incredible offer. DO NOT PROCRASTINATE ON THIS ONE.
You don’t want to miss out on this opportunity. Electronic
Message Displays will one day become the industry standard. Be the
leader –not the follower on this! Call Now… and we will
schedule your FREE Permissibility Verification and On-Site Analysis
Immediately. Don’t delay, pick up the phone and dial 877-287-9180.
The call is Free and so is the Analysis and Permissibility Verification
if you act now!
Call iCatch Displays
Toll-Free (877)287-9180
Page
1
2
3
4
5
6
7
8
9
